Architect Michael Chosaid dies at 69

Michael Chosid, architect, certified building specifier, marketing and business development consultant, has died at the age of 69.

Michael Chosid, registered architect, certified building specifier, marketing and business development consultant, died on May 2 at the age of 69.

His passion was to improve the built environment by advancing the art and science of building products.

In 1985, he founded Chusid Associates, a company that markets building and architectural technology products. He has also been a frequent author, speaker, and consultant for building product manufacturers around the world. Chusid demonstrated this knowledge in the countless articles to which he contributed build selector magazine for two decades.

Says Michael D. “He was a powerful architect, product marketer, and writer. I first learned about him from articles he wrote in the mid-70s on product marketing. He was a good friend and colleague.

“We did several programs together on how to effectively market architects and obtain specific information. We collaborated on a couple of projects. He was passionate, driven and always a pleasure to work with. I will miss my conversations with him. The industry has lost the shining light in product marketing and the world of specifications” .

According to Vivian Volz, CSI, AIA, LEED AP, SCIP and a key determinant of VVAS, Chusid was surprisingly mischievous, especially when something so serious had inspired a ridiculous idea.

“He and I studied a webinar once, from separate sites, and added a gag — I swiped a sign from my speaker box in San Francisco to his Los Angeles area,” says Foles.

“I can hear his sonorous voice, instigating a round of ‘because he is a good fellow and pleasant,'” to the recognition of a member of the Western District CSI (Building Specifications Institute) at the College of Fellows. His enthusiasm can be sudden and unsettling, often with booming laughter, always in a gracious spirit.”

In recognition of his contributions to the industry, Chusid was named CSI’s 2004 Fellow of the Year.

As one of the people who worked with Chocid at CSI’s Los Angeles branch, Marilyn J. Smith, FCSI, CCS, SCIP, AIA, of SpecSmith Consulting, his generosity.

“He was generous with his time and knowledge. He was always willing to share his deep understanding of the use of building materials, proper building procedures, and his religious heritage,” says Smith. “His contributions to LA CSI’s education and certification committees, and to the Institute, have been invaluable.”

Patrick F. Comerford, CDT, CCPR, Service Oriented Sales, and Western District Representative on the CSI National Board of Directors, says Chusid was a close friend and they spent a lot of time together, only the two of them, as he used Comerford to lead him to dinner meetings.

“Michael’s knowledge of the construction process was second to none,” he says. “He had an understanding of the dynamics of the relationship between product reps and the design practitioner (architects, spec writers, owner representative), and he knew the ins and outs of this relationship like no one I’ve known before.

“He had the business development mindset for the manufacturers that he directed at spec sales and that insight was helpful to everyone he knew. He’d share it with anyone. It was just a way about him because he was an architect, and he knew what architects wanted and when they wanted it. And most importantly, he He knew what they didn’t want and when not to talk to them.He gained this experience over 40 years of being an expert in building products.

“His level of interest in the building process was infectious. He was sharing – especially with the budding professionals on the design side – the things he drew, like a mentor, to building productive people. That was a gift, and he did it freely. He was a charming man and a rich personality. He really lived a full life” .

Ed Buch, FCSI, CCS, AIA, and LEED AP also knew Chusid from their frequent interactions at LA CSI, particularly at dinner meetings where he was always an enthusiastic present, providing thoughtful comments and questions for after-dinner speakers.

“Michael knew so much that he could be relied upon to ask a question that required the presenter to provide a little more information than he intended or wanted to share with the audience. He was a really good member of CSI,” Buch says.

In 2015, Chusid and colleagues received build selector Best Magazine Article Award for the cover story “Cold-Forged Steel Structures Get Complex”.

Chosaid studied in the Buckminster Fuller Design Science program at Southern Illinois University and received a master’s degree in architecture from the University of Illinois.

“In the 20 years I’ve known Michael, he’s been an advocate for better specs. He gave seminars to help specifiers improve their work and for manufacturers’ representatives to help them see the value of a good spec,” said Sheldon Wolf, FCSI, Distinguished Member, CCS, CCCA, CSC History/Head of Social Media, CSI College of Fellows. He has actively contributed to the development of the CSI documentation, and has been a frequent contributor to both build selector And Canada Construction. His vast experience and knowledge made him a respected member of the construction community; To paraphrase an old E.F. Hutton ad, when Michael spoke, people listened.”

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