Better Homes and Gardens Real Estate® is expanding its presence in Wisconsin through affiliation with Special Properties of Green Lake

Better Homes and Gardens Real Estate LLC today announced it has joined forces with Better Homes and Gardens Real Estate Special Properties of Green Lake, Wisconsin, which is expanding the brand’s service area to south central Wisconsin.

The boutique brokerage firm is led by Jeff Shaddick and Sarah Lauberge, who became owners in 2018. They are currently celebrating their 30th anniversary.The tenth Anniversary, the company was founded in 1992 by Lynn Grout, who soon hired Shadyk to work for her for 16 years. During this time, the company has become highly regarded for its extensive experience in luxury lakefront properties. In 2004, Loberg joined the company to increase the focus on lake-informed clients by specializing in farm real estate and space sales, as well as initial residences for first-time clients who are moving up and downsizing.

The company’s service area includes Green Lake, Ripon, Princeton, Berlin, Markesan, Montello, Oshkosh, Fond du Lac and Wautoma. Centrally located between Milwaukee, Green Bay, and Madison, and a three-hour drive from Chicago, Green Lake and the surrounding area offer residents quaint small-town allure. It is also known to be a popular second home market for wealthy Chicagoans and an attractive location for people who enjoy life on the lake and outdoors.


  • Shaddick and Lauberge intend to continue to hire growth-minded professionals into the company and believe these efforts will be enhanced by our enhanced value proposition as a subsidiary of Better Homes and Gardens Real Estate.
  • Agents have a strong competitive advantage with access to unique design, lifestyle content and resources to help them stay connected and stay relevant before, during and after a real estate transaction.
  • Agents will be drawn to the wide range of business building tools, products and resources offered by the brand including the MoxiWorks family of products, which will support increased agent productivity, enhance the customer experience and drive efficiencies.
  • precisely definesSMBHGRE Corporation® A branding tool that leverages consumer behavior data from Better Homes and Gardens The magazine and its publisher Dotdash, Meredith’s customer database of more than 175 million consumers, will play an important role in supporting customer acquisition for the company’s agents.
  • Agents will be well positioned to increase productivity with access to Be Better® The university, the brand’s professional development and award-winning learning platform. Courses are available for brokers and affiliated agents across various topics, from luxury certifications to productivity training, technology and skills development. Classes and workshops are offered live, virtually and upon request.
  • Community engagement is a major focus of the company, which supports local schools, the arts, and environmental efforts, including the Thrusher Opera House, the Green Lake Conservancy, and the Boys and Girls Club.
  • reports that the median selling price for a home in Green Lake is $299,000. According to Chadic, lakefront properties can range in price from $400,000 to $5 million.


“Jeff and Sarah have built an impressive location in a sought-after market, often referred to as the Chicago Hamptons, known for their stunning waterfront properties and lakeside lifestyle in a community with a small town feel. Not only did they benefit from their deeply entrenched local knowledge of their market, but their vision for growth The strategy has helped solidify their impressive reputation in their community. Their honest approach, collaborative nature and strong work ethic make them a positive role model for their agents and a great addition to the Better Homes and Gardens Real Estate network. We look forward to partnering with Jeff and Sarah to help them continue to strengthen and expand their business.”

Sherry Kress, President and CEO of Better Homes and Gardens® Real estate

“Staying on top in technology and training is a constant struggle for an independent company. As we looked to strengthen our position outside of Green Lake, we knew we needed a long-term partner to help us expand our operations and expand our service area. As we approach our 30th anniversary, we thought the celebration This significant achievement through our relationship with Better Homes and Gardens Real Estate was apt to signify our commitment to growth over the next 30 years while staying true to our culture.We believe the appeal of the most popular lifestyle brand will truly resonate with clients and agents as we look to attract professionals with a growth mindset to the company.”

– Jeff Shaddick, Realtor/Co-Owner, Better Homes and Gardens Private Real Estate

“We are pleased to offer our agents the advantage that comes from compatibility with the only lifestyle brand in the real estate scene. Our association with Better Homes and Gardens Real Estate will provide a competitive advantage that will elevate our business and provide a platform for growth and expansion. Our agents will be excited about the many opportunities for professional development, core values For the brand of originality and inclusion, a powerful technology platform and access to a significantly expanded network.”

– Sarah Lauberge, Realtor/Co-Owner, Better Homes and Gardens Real Estate Private Real Estate

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that provides a full range of services to brokers, sales partners, home buyers and sellers. Using innovative technology, cutting-edge business systems, and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in home tradition. Better Homes and Gardens Real Estate LLC is a subsidiary of Reallogy Holdings Corp. (NYSE: RLGY), a leading global real estate franchisor and provider of real estate brokerage, relocation and settlement services.

Better Homes and Gardens Growing® The real estate network includes more than 12,490 independent sales partners and nearly 400 offices serving home buyers and sellers throughout the United States, Canada, Jamaica, the Bahamas, Australia and New Zealand.

Better Homes and Gardens® is a registered trademark of Meredith Operations Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

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