Construction begins on luxury Roswell apartments despite restrictions

The development plan was approved by the city’s previous administration and inherited by the administration of current Roswell Mayor Kurt Wilson.

Roswell, Georgia – A Georgia real estate developer has begun building multiple housing units despite Roswell’s restrictions on building such standalone housing.

According to the Atlanta Business Chronicle, ECI Group has begun demolition on the abandoned SuperTarget off Holcomb Road. This will become the new location for what will be known as Averly East Village in East Roswell. A press release from the developer states that the building will contain 335 apartments and 74 townhouses with an estimated completion date of 2024.

“The development of Averly East Village comes at a particularly opportune time, as North Atlanta is experiencing explosive growth in jobs and residents. We are excited to play our part in helping address the new housing shortage by building luxury condominiums on what has been At ECI Group in a press release, it is mostly a vacant sector center in the middle of the affluent Roswell region.

The construction, however, does not come without scrutiny. Earlier this year, the City of Roswell placed restrictions on standalone apartment development to reduce population density and provide more mixed-use housing and retail space.

RELATED: City of Roswell votes to ban new independent condominiums

“We have very specific goals and dreams for Roswell, and it’s not really growing population super fast, which is what stand-alone apartments tend to do. It’s adding high density very quickly and we’re not increasing our city to that level of population.”

Lee Hills is a member of Roswell City Council and has said that the current Roswell administration has not approved the construction of Averley East Village. The development plan was approved by the former Roswell City Council and inherited by the administration of the current Roswell Mayor, Kurt Wilson.

According to Hills, more than 33% of Roswell residents live in apartments, which she said is an “overwhelming” number. However, when the city voted to restrict standalone condominiums, many developers, real estate agents, and Roswell residents spoke out against passing the amendment.

Their concerns are aligned with the idea that these restrictions will allow the current residents to be priced in by contributing to increased rental costs within the city. Many have argued that with more mixed-use developments and retail space, population growth is inevitable and with not enough housing units – amid Atlanta’s apartment limits and housing shortage – the city will see a rare number of residential housing stock.

The CEO of Redmond Realty Group with Village Premier Collection, Johunna Redmond knows this issue all too well.

“Roswell was one of the fastest growing cities in the Census in 2020, so if you’re looking to stop your growth, you’re not going to build that real estate — you’re building something that will bring in more business,” he said. . “On the other side of that coin, once you bring in all of this business, where do your business owners live?”

Hills explained that the solution lies in the diversification of development opportunities. It identified eight other options developers could pursue in lieu of stand-alone apartments, which include mixed-use neighborhoods, mixed-use commercial, commercial corridor, Parkway Village, heavy-duty commercial buildings, downtown residential, and mixed-use offices downtown.

“A lot of our sister cities have a lot more single house residents, so we like to be very responsible and thoughtful when we develop with apartments. Again, not against apartments, but we want to make sure we think about the whole picture,” Hills said. .

Ultimately, Hills said, the goal was to slowly develop Roswell’s landscape over time without sacrificing his identity.

“We just want to keep the distinction and the charm in place, and then wherever there are vacancies, we improve them well so that our residents are happy and can continue to lead a good lifestyle and a good quality of life,” she added.

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