Exxaro, the famous manufacturer of vitrified tiles in India, has announced Bollywood actor Ajay Devgn as its brand ambassador. Exxaro Tiles is preparing for a never-ending wonderful journey in the tile industry. It is equipped with the latest infrastructure, has the best machinery and manpower.
The brand is fully promoting the concept of ‘Make in India’ and the association with Ajay Devgn comes in sync with the vision.
Representative Ajay Devgn, of the association confirmed, “It is a pleasure to be associated with a brand that resonates with the essence of ‘Make in India.’ Exxaro is one of the leading brands in the industry that provides high quality and high standard products. It is essential at the time Present promotion of brands that contribute to the homeland in all respects.”
With new marketing initiatives, the brand will promote its idea of ”Naye Bharat ki Nayi Pehchan”. Exxaro Tile constantly heralds new trends and innovations in the tile industry and delights its customers with new designs, patterns and finishes. The same will be amplified by digital and traditional campaigns across India with the new brand ambassador face.
“Ajay Devgn is seen as a personality of sophistication and ingenuity. She perfectly aligns with the ideology and personality of the brand. We truly believe he is the perfect face of a brand that takes the industry to a higher level,” said Mr. Ajay Devgn. Mukesh Patel (Director), Exxaro
Check out the onboard video click here
The brand plans to go aggressive on the digital front with its marketing campaign. The representative will appear endorsing the brand across platforms. Gradually, the brand will also start its campaign in the BTL space with the actor as the face.
In this collaboration, all branding, marketing and advertising operations were carried out by Box Office Motion, a Mumbai based advertising company also known for reinventing branding. They believe in building brands that cannot be ignored. Exxaro Tiles has been the top brand for many years. Now is the time to market their products.
About Exxaro Tiles Limited:
Exxaro Tiles Limited has been engaged in manufacturing and marketing of vitrified tiles mainly used for flooring solutions for nearly ten years of experience in manufacturing tile products with a strong management team. The company started its business journey in India in 2012 and was a pioneer in manufacturing double charge vitrified tiles in those days.