The importance of small businesses to local communities lies in buying and selling with friends and neighbors.
For Factory Outlet Flooring Center, the store has offered diverse inventory, specializing in unique and personalized customer experiences, as well as providing business opportunities to the community for 42 years.
“Our company’s goal is to continue to serve our community and surrounding communities with their flooring needs and to give our customers fair pricing, quality and timely installation,” said Principal Fara Hollyfield. “We want to continue to provide products now at affordable prices.”
The business is not a “discount” sale shop.
“We have high-quality products and low-quality products,” she said. “We try to get the best of all worlds. We have a first class arrangement with all of our distributors, which means we can offer better prices than most distributors.”
No competitor offers better prices, Holyfield said.
“Some may offer the same prices, but no one beats our company’s prices,” she said. “We have more inventory than any other flooring center from Houston to Baton Rouge. There is enough business in our area and surrounding areas for multiple floor centers, and we work well with many of them and help them when they are in trouble. We are not trying to take others out of the business; There are many in our area that have been around for a very long time. We respect them, they respect us.”
The workplace culture of the company is a family and friendly environment.
“The original owner, Hope Alexander, left the business to his employees,” Holyfield said. “Two of these employees own it now; however, the others still work here. Our bookkeeper has been here for 24 years, our storekeeper has been here for 23 and our sales team has been here for 10 or more years. Most of our installers have been here between 15 or 20 too. We’re family. We don’t just go out at 5:30 p.m. and come home. We’re friends, family, and a team. Most of our clients tell us it’s good to do business with a personal touch.”
The warehouse consists of 35,000 square feet, contains inventory, a large showroom with various samples and space for hanging jobs.
“Our showroom is kept up-to-date and trendy with coveted styles and exciting new choices,” she said. “We offer our customers free measurement estimates and easy checking of our samples and design assistance. We have over 300 rolls of carpet, over 100 rolls of vinyl plank (linoleum), 16 different options of luxury vinyl plank in stock, and at least 30 options Various of tiles in stock for floors or walls, mosaics in stock, backsplash tiles in stock, laminate in stock and even some hardwoods in stock.
“We stock all compound adhesives, grout for tile, and waterproofing materials for bathrooms or wood floors.”
Hollyfield said business strategy “was and always will be respectful and kind,” the basics of communication.
“Anyone can open a business,” she said, “but without the basics like humility, humility, kindness, respect, loyalty, honesty, and fairness, you wouldn’t have a successful business.” “I believe in treating others as you would want to be treated; regardless of whether it is a customer, employee, installer, contractor, or other representatives. It takes more effort to be cruel and disrespectful than it does to be kind and respectful.”
Gives back to their community by donating to various school programs. The team also donates to several minor leagues.
To support community events, Factory Outlet Flooring Center donates or offers flooring discounts to disaster recovery programs and offers discounts to help customers defray flooring costs.
“We also allow subcontractors and other companies to leave business cards and flyers for our clients,” Holyfield said.
“I think the duration of our store speaks for itself as much as it is successful. When we hear excellent reviews, when we get referrals, when our customers are happy, and when we get repeat customers, we must be doing something right.”
For more information, visit factoryoutletinc.com, call 409-735-6566 or stop at 18440 Highway 62 South in Orange.
Written by Sierra Condos