Office Furniture World News On 11/22/2022
Oak’s resurgence in the furniture category is in how the wood finishes, from wire-brush treatments to gray tones and neutral stains that neutralize the yellow cast and soften some of the high contrast in the grain, according to Fusion Designs.
“Oak furniture is trending,” said Markus Bontrager, president of Fusion Designs, a leader in solid wood, homegrown goods, but it’s not the traditional golden oak look that people have long associated with country style and a trip to grandma’s house. At the High Point Market last month, we saw growing interest among dealers and designers in oak furniture collections finished in new, unexpected colors and textures.”
said retailer Bobby Watson, president and co-owner of Hoot Judkins Furniture, a 60,000-square-foot store specializing in hardwood and American-made furniture in Redwood City, California. “Oak furniture is on the rise again in terms of sales and popularity, and that’s because manufacturers like Fusion Designs are getting more creative with their finish. Even the lighter, no-nonsense finishes are natural, but stains and colors like cashew are proving very desirable to shoppers who see oak in a new light.” completely “.
The key, Bontrager said, is to pair neutral colors like gray and brown with transitional patterns. “Dealers tell us their customers are now gravitating towards finishes and silhouettes that focus more on design.”
In fact, Fusion Designs’ new Emma bedroom collection, crafted from solid oak with a cider finish, got high marks from Dealers at High Point. “We introduced the Oak collection in response to requests from our dealers who were already enjoying success with our Cedar Lakes collection of oak with a neutral stain. They were hungry for more looks in that vein,” he said.
Bontrager believes that current economic conditions may contribute to a renewed interest in the oak. “American solid oak is known to be an incredibly durable surface. Consumers see oak, in flooring and furniture, as an investment that will stand the test of time.” To ensure this, Fusion Designs uses a catalyzed varnish that Watson has called “the most durable in the business, bar none.”
Due to the supply chain issues that have plagued imported goods during and after the pandemic, the retailer has also noted that there is very little price difference today between imported condition goods and American-made furniture from high-quality hardwoods like oak that consumers recognize. “This makes high-quality, American-made products a much better value,” said Watson. “As a result, we’ve found that demand for American solid wood furniture has never been higher, and last month was actually the largest in our store’s history.”
About Fusion Designs
Founded in 2008, Fusion Designs specializes in high-quality, American-made hardwood merchandise collections for the bedroom, dining room, home office, and entertaining sold to leading retailers throughout the United States. Species such as oak, maple, cherry, walnut, and quarter-sawn white oak are available in a choice of 35 hand-sawn finishes, and the wide range of contemporary, transitional, and mid-century modern designs feature textured construction techniques, upscale features such as easy-closing drawers and wipe-clean finishes. Handcrafted that bring out the natural beauty of the woods, as well as a lifetime warranty. For more information, visit fusiondesign.us.