How to start a cleaning business: what you can expect to earn


There are many reasons why people decide to take a side stand or even get into business for themselves. Some want to escape from the nine-to-five office culture. Others want to be their own boss and make their own rules.

A cleaning company can be a satisfying and profitable business for the right individual. There are many reasons why you might consider a cleaning business. For example, it is one with low overhead, little or no operating costs, and reliable demand. With lower initial costs compared to other companies, it is also easy to get started quickly.

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Starting a cleaning business requires planning, making financial decisions, and completing some legal steps. This guide will walk you through all the steps needed to start a cleaning business in 2021.

Ask yourself, “Am I ready to start my own cleaning business?”

The first step is a little self-reflection. Starting and running a business can be hard work, and it requires patience and persistence. You may have to work long hours, including nights and weekends, to get your business off the ground. This may seem overwhelming at first.

Knowing yourself and what it takes to succeed in your new venture is essential.

How much can you earn?

Of course, making money is the ultimate goal of any business. But how much can you earn from the cleaning business in 2021? The short answer is to stop.

Suppose we are talking about a standard residential cleaning company. The median base wage for a house cleaner in 2021 is $30,190. That’s about $14.50 an hour, working 40 hours a week. In addition, your clients may give you advice, but this depends on your business and how much they are willing to give.

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But you don’t just want to be a house cleaner. You want to be the business owner, although you may have to do a lot of cleaning work until you are ready or able to hire cleaners. So, how much can your cleaning business earn?

How much can you charge

Cleaning companies charge anywhere from $25 to $90 an hour, depending on the home’s location, service, and condition. If you are in an upscale area that offers a luxury cleaning service, you may be able to charge more than a regular house cleaning service in a low-income neighborhood.

If you charge $50 an hour for your service, that means you can earn $400 to $500 a day per cleaner on your employees, depending on how many hours they work per day. So a single cleaner can bring in over $100,000 a year if you can keep them occupied.

If you have a team of three to five cleaners, you are talking about annual revenue of $300,000 to $500,000 or more.

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3 steps to start your own cleaning business

Does this sound interesting? Keep reading to learn how to start a cleaning business, including how to plan and register your company, find clients and grow your business.

1. Your business plan

Careful planning is essential to business success. In this step, you will do a market research, write a business plan, choose your desired market, then choose a structure, and then choose a name.

Conduct market research

Determining the right target market is an essential part of any business plan. In this step, you should select the current house cleaning order. You can do internet searches, talk to people you already know in the industry, and search relevant industry news sites or magazines. Here are some questions you should answer about your new business.

Questions to ask

  • Do you want to do house cleaning? commercial? Both?
  • What is the demographics of the location you want?
  • How much income do they have?
  • What competitors are already operating in your preferred area? What services do they provide? How much do they get paid?
  • What is the total market size that can be reached? What percentage do you think you can capture?
  • How easy is it to acquire new customers?
  • What areas or services will you provide?
  • Is the area easy to get around?
  • What cleaning products and equipment will you need to purchase?

Write your business plan

If you are considering getting an outside investment for your company, a business plan is essential. This plan is a written document that describes in detail how your business will operate. It contains specific information about all the businesses, products and services offered, your marketing strategy, and your financial planning.

However, even if you are self-financing or self-financing, practicing thinking about and writing down each section will be beneficial. You will be able to hit the ground running with a roadmap to success.

2 Register your business

Before engaging in any business, you will need to make sure that you complete all necessary legal steps. This includes registering your business in your state, applying for relevant state and federal tax identification numbers, obtaining any local licenses and opening a business bank account to make and receive payments.

You will likely need an Employer Identification Number, or EIN, from the IRS in order to be able to file the relevant tax forms for your business.

3. Find clients and start business

After writing your plan and recording your cleaning business, you’re ready to get down to business. The next step is to find clients. Friends and family are great places to start. You can also advertise your cleaning services on social media. You can create a blog or newsletter to discuss the benefits you are getting and to promote your company. Once you get your first few clients, you can also ask them for referrals.

Quick Recap: Steps to Setting Up a Cleaning Company

  1. Decide if being a cleaning company business owner is right for you.
  2. Do a market research to determine who you will serve, what cleaning products and services you will provide and how much you will charge.
  3. Document your results in an action plan that will serve as a roadmap for your business.
  4. Register your cleaning company and obtain all necessary tax IDs and local licenses.
  5. Open a business bank account so you can accept payments.
  6. Find clients through word of mouth, digital marketing, and referrals.
  7. Do a great job keeping customers long term.

Take the final

Starting a cleaning company can be a profitable business in 2021 if you want to venture out independently. Owning and operating a business is not for everyone, so make sure you are able and willing to meet the challenges that lie ahead. If you are successful, you will have a profitable and rewarding business that also makes a difference in the lives of your customers.

Our in-house research team and on-site financial experts work together to create content that is accurate, unbiased, and up-to-date. We validate every statistic, quote, and fact using reliable primary resources to make sure the information we provide is correct. You can learn more about GOBankingRates’ processes and standards in our editorial policy.

About the author

Scott Jeffries is a Florida-based seasoned technologist. He writes on business, technology, digital marketing and personal finance topics. After earning a Bachelor’s degree in Management Information Systems with a minor in Business, Scott has spent 15 years working in the technology field. He’s helped Fortune 100 startups bring software products to life. When he’s not writing or building software, Scott can be found reading or spending time outside with his kids.

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