Inspired by the surfing lifestyle, IKEA launched the KASEBERGA collection

By collaborating with WSL, IKEA wanted to learn more about the needs and requirements of my surfers. Surfing style provided many important insights into constant mobility, such as organization, navigation needs, and handling humidity.

“These needs are more relevant to many people than surfers and have inspired us to create products that enrich everyone’s lives with similar demands. Through this collection, we hope to spread the joy of the surfing lifestyle at home and the daily lives of many people,” says Wiebke Braasch, designer. At IKEA of Sweden.

The KÅSEBERGA range includes over 25 products meant for the home or wherever life takes them. Among them are a hand jet for surfing, a beach chair, a portable grill, a coffee table, and a bag uniquely designed to do well for beach cleaning.

Together with World Surf League and well-known surfers Kassia Meador and Rob Machado, the design process revolved around including functionality, more recycled materials and promoting a more circular lifestyle. As a result, a large part of the products in the KÅSEBERGA range are made from recycled polyester, while others are made from renewable energy sources, such as bamboo and cork.

“It has been an honor and pleasure to collaborate with Rob Machado, WSL and IKEA to create KÅSEBERGA. A range of ocean-inspired household goods and on-the-go surfing essentials in the most efficient and effective low-impact way. For the ever-growing global community of land-conscious surfers and surfers alike. beaches,” says Cassia Medor, surfer and business owner.

“Watching the IKEA KÅSEBERGA collaboration come to life and work with their designers to develop these sustainable products has been a truly rewarding experience for us at WSL,” said Cherie Cohen, Head of Revenue at WSL. “IKEA’s sustainability initiatives are closely aligned with those of WSL and our fans. We are confident that these products made from recycled and renewable materials will be very popular among surfers, ocean lovers and design enthusiasts.”

KÅSEBERGA, named after a small town in Sweden with one of the country’s most southerly surf breaks, will launch globally in May 2022. Availability may vary by region. For more information, contact your local IKEA.

Read more about KÅSEBERGA product development here.

The IKEA and WSL design team consists of Kassia Meador, Kim Hogan, Rob Machado, Jason Penning and Daniel Willon of WSL, and Mikael Axelsson, Wiebke Braasch and Mehmetalioglu of IKEA.

About IKEA
IKEA offers high-quality, well-designed, functional and affordable home furniture, produced with care for people and the environment. There are many companies with different owners, operating under the IKEA brand, and they all share the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.

About the World Surf League
The World Surf League (WSL) is the global home of competitive surfing, crowning the undisputed world champions since 1976 and showcasing the world’s best surfers on the world’s best surf. WSL is made up of the Tours and Competitions division, which oversees and runs more than 180 global competitions each year; WSL WaveCo, home of the world’s largest high-performance man-made wave; and WSL Studios, an independent producer of unscripted and written projects. For more information, please visit WorldSurfLeague.com.

About the IKEA franchise system
IKEA retail is operated through a franchise system with franchisees authorized to market and sell the IKEA range of products within specified geographic areas. Inter IKEA Systems BV is the owner of the IKEA concept and the worldwide IKEA franchisor, which also hires various IKEA companies to develop the product range, supply products and provide communication solutions. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems BV

About the Inter IKEA range
The Inter IKEA group includes Inter IKEA Systems BV, Swedish IKEA AB, IKEA Supply AG and related companies to IKEA Industry AB. Inter IKEA Holding BV is the holding company of the Inter IKEA Group.

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