The dealership group announced on Friday the groundbreaking for the first phase of a three-part plan for Mercedes-Benz in Atlanta South, which is currently located in South Fulton, Ga.
The all-new Mercedes-Benz Brand Center dealership will be across the street from the current dealer on the Royal South Parkway on 7.7 acres of undeveloped land facing Interstate 85 South at the Flat Shoals Road exit located in Union City.
Jim Ellis highlighted that the new store will be an 89,109 square foot facility designed for the latest Mercedes-Benz architectural identity and will feature a range of amenities that discerning automotive customers can expect, including:
—A 14-vehicle showroom featuring the latest fully digital emission experience of the Mercedes-Benz brand
—Service area with 39 vehicle service places, including technician education area
—Jewel-box cart exterior display tower 110 feet high on Highway 85
—Mercedes-Benz Heritage Hall Museum
—Mercedes-Benz Café and two-level customer lounge
—Customer service reception drive covered three lane outdoors
—Multifunctional event space and outdoor rooftop terrace
– Two car interior connection slots
—Three detailed cabins and automatic car wash
—On-site training facilities, including a university-style training facility and a dedicated training bay in the service area
—Charging a high-speed electric vehicle for Mercedes-Benz customers, part of the Jim Ellis Automotive EV charging network in the Atlanta area
Jim Ellis said the intended completion time for Mercedes-Benz at the Atlanta South Brand Center will be the second quarter of 2024.
To add convenient service to Mercedes-Benz customers in Atlanta South, the development of a Mercedes-Benz Authorized Service Center in Newnan is planned and is expected to open shortly after the brand’s opening.
Following the completion of the Brand Center in Union City and the Service Center in Newnan, the group said a second phase will be implemented where the facility that currently houses the Mercedes-Benz dealership in Atlanta South will be renovated and converted into a stand-alone Mercedes-Benz Van Mall.
The group continued to highlight Phase Three, which will be implemented after the completion of Phase Two, which will include the development of the Mercedes-Benz Commercial Truck Center in the McDonough area to serve the booming logistics market from Hartsfield-Jackson Airport to Interstate 75 and Macon. .
“We are proud to bring this new, state-of-the-art Mercedes-Benz facility into the Atlanta South brand emergence center, authorized service center and the first standalone Mercedes-Benz commercial van center to better service premium car and commercial truck customers in the South Atlanta region,” he said. Jim Ellis Automotive Group President and CEO Jimmy Ellis in a press release.
“The new and updated facilities will help our team deliver the best Jim Ellis Promise automotive experience our automotive customers have known and expected for 51 years in the Atlanta area. It would be great to have the dealership space and amenities to enhance the premium automotive experience we strive to deliver.”
The Jim Ellis Automotive Group acquired Mercedes-Benz of Atlanta South last March.
The group said Mercedes-Benz in Atlanta South will continue to operate with normal business hours at its current location throughout the construction of the new facility.