Klaviyo and Shopify announce strategic partnership

Boston – (work wireKlaviyo, a leading customer platform, today announced a product partnership with Shopify Inc. (NYSE, TSX: SHOP), a provider of essential Internet infrastructure for commerce. Shopify is also making a strategic investment in Klaviyo to build on the long-term collaboration between the platforms.

As part of the partnership, Klaviyo will now serve as the recommended email solution partner for Shopify Plus, a plan for merchants with high volume sales that provides additional functionality, scalability, and support from the Shopify Basic level offering. In addition, Klaviyo will get early access to new Shopify development features, helping Klaviyo and Shopify accelerate critical new technologies designed to help merchants navigate the recent shifts in online marketing. Since Klaviyo is already the best solution in the Shopify App Store, this partnership will enhance the opportunities for merchants to deepen customer relationships amidst a dynamic marketing environment.

Klaviyo’s powerful customer platform unifies customer journey data into a single solution and makes this data accessible and actionable, so marketers can leverage this data to acquire, delight and retain customers on their own terms. For even more ease of use, Klaviyo’s software also integrates with leading e-commerce platforms such as Magento, BigCommerce, Stripe, WooCommerce, and more than 220 apps that merchants want to connect with through Klaviyo.

“Our goal has always been to understand our customers (and their biggest challenges) and build the most preferred product that solves those challenges,” said Andrew Bialecki, Klaviyo Co-Founder and CEO. “Partnerships with leading platforms like Shopify that share our values ​​and mission are critical to how they help us solve those challenges that creators and brands face. We are excited about what this ongoing partnership represents for our customers.”

“Klaviyo is a prime example of the huge impact the Shopify app and partner ecosystem can have on the next generation of commerce solutions for independent brands,” said Harley Finkelstein, President of Shopify. “Klaviyo has become invaluable to hundreds of thousands of merchants helping them better understand their customers and engage them in highly personalized ways across many touch points. Klaviyo’s success has been amazing, and we are excited to take this next step in our already strong partnership to make it even easier for Shopify merchants to grow their business.”

Klaviyo has been part of the Shopify Ecosystem since 2017. Shopify and Klaviyo have helped brands like Loeffler Randall, Glossier, and OSEA establish deeper relationships with their customers and succeed as independent businesses.

Click here to learn more about how to get started with Shopify and Klaviyo.

About Klaviyo

Klaviyo is a unified customer platform that gives online brands direct ownership of consumer data and their interactions, enabling them to transform transactions with customers into long-term relationships – at scale. With Klaviyo, brands can combine customer data with more than 220 on-premises integrations to automate personalized email and SMS communications that make customers feel visible. Klaviyo makes it easy – no need to start from scratch, bundle multiple platforms together, or rely on third-party marketplaces and ad networks. From mom-and-pop stores to established businesses, innovative brands like Unilever, Dermalogica, Solo Stove, Citizen Watches and more than 100,000 other users are paying Klaviyo to acquire, engage with and retain customers — and grow on their own terms. Learn more at klaviyo.com.

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