Take the change
Homes & Villas by Marriott International has delivered an outstanding proposition in some ways, and it is trying to grow while sticking to the formula that has brought it to where it is.
Homes & Villas by Marriott International is focused on adding homes to meet demand challenges, and is also looking to take advantage of new use cases – groups looking for meeting spaces and corporate retreats.
This is the word for Jennifer Hsieh, Vice President of Homes & Villas, who will speak on May 12, the second day of the Skift Future of Residential Forum on the topic, “Can hotels and rentals complement each other?”
Asked if potential disruptors like Sonder offer lessons, Hsieh said Homes & Villas is “very confident in our model” and would prefer to respond to the preferences of Marriott Bonvoy members.
Hsieh responded to some questions by email as a preview of her appearance at the Skift Future of Lodging Forum.
Dennis scale: What’s next for homes and villas? Is securing more inventory the main challenge, or going higher or vice versa, offering more lower level accommodations?
Jennifer Hsieh: We’ve had such a great response to HVMI that our main challenge right now is adding homes fast enough to keep up with demand! In light of this, we place a strong emphasis on smart growth in the right areas, in the locations and types of homes that we know Marriott Bonvoy members are interested in traveling to. The key is to grow while staying true to our motto of curating the best of the best in the luxurious and luxurious space.
We also see an interesting opportunity in the B2B space, given how our homes can make a great option for teams looking for a non-traditional meeting space or team retreat location, so this is an area for growth that we’ll explore in 2022 and beyond.
Dish: How do the homes and villas in the broader Marriott Bonvoy ecosystem feature?
Hsieh: HVMI was created to provide our Marriott Bonvoy guests with more choices as they travel and reclaim a home rental business that we already knew was going out of wallet. We see it as a complement to our core hotel business, and it serves a different purpose. Adding homes to our portfolio means that our guests looking for more privacy or space for a big group trip now have a choice within the Marriott Bonvoy family – and can earn points on their stay to use elsewhere in our portfolio for a different kind of future short trip.
Dish: How did Homes & Villas influHave you experienced a Marriott guest experience, and vice versa?
Hsieh: We learned a lot from our hotel business when we launched HVMI, particularly in terms of design and operational standards, and we believe this 90+ years of hospitality experience is what sets us apart in the market. Our homes also benefit from many of the partner companies that Marriott has access to, allowing us to offer the same quality guest experience in our homes that our members used to receive at our hotels. Finally, HVMI has also given our hoteliers the opportunity to showcase home products within their hotels to customers looking for this type of accommodation, since we have branded lodgings and other home-like products within our hotels listed on the site.
Dish: Are there any ready-to-eat homes and villas from companies like Sonder that claim to disrupt hospitality?
Hsieh: It’s exciting to see the growth in the industry because it shows the appetite that exists for these types of accommodations. However, we are very confident in our model, so rather than looking at other players in the space, we prefer to focus on listening to our Marriott Bonvoy members and responding to what they are looking for – a good example of that approach to new destinations, which is often driven by location and travel interests. to our member base.