NHL’s Pittsburgh Penguins are testing a smart camera platform to improve the experience at the PPG Paints Arena
Azena recently reported that Pittsburgh Penguins, a National Hockey League franchise, is testing the Azena smart camera platform to explore ways to improve operational efficiencies throughout the team’s flagship venue, the PPG Paints Arena. The Penguins hope to simplify waiting times in busy game days franchise situations in real time and take advantage of enhanced retail analytics in fan stores to increase retail sales in the arena.
The Azena smart camera operating platform integrates with existing video surveillance systems and provides ready-to-use AI-enhanced video analytics applications designed to run simultaneously directly on the camera and can be easily changed based on needs, just like a smartphone.
The upcoming implementation by Penguins is part of a growing trend in the sports and entertainment venues market to enhance the fan experience by leveraging video and data analytics and Internet of Things technology to add value to the spectator’s journey, while ensuring security at the same time.
“The Pittsburgh Penguins team is very excited to see the benefits of Azena analytics in action,” said Eric Watts, chief technology officer at Pittsburgh Penguins.
Using Azena queue detection applications on smart cameras from Azena partner Vivotek, the cameras can be used to detect lines at food and beverage kiosks as they are being set up and notify employees to instantly increase staff at busy checkouts, reduce congestion and increase sales. Penguins can use data collected by a queue analytics app to help simplify an already installed mobile-based touchless ordering system that estimates wait time, directs fans to the kiosk where their order is ready, and integrates with point-of-sale systems to clear an order. from the waiting list.
These analytics have the potential to improve the daily game experience in real time, but also over time, as the data can identify trends in overall traffic on specific days or times of the day, allowing management to improve staffing with actionable insights.
“Smart cameras, like those running on the Azena platform, make arena experiences and event venues more enjoyable and safer for both fans and employees,” said Andrew Seymour, Director of Business Development at Azena. “The leading analytics provided by applications available on the Azena platform has the potential to transform the game day experience.”
Leveraging insights into retail locations to maximize headcount, Arena retail managers are seeking to leverage Azena’s smart camera technology to drive sales in the team’s retail store at PPG Paints Arena. The cameras can analyze the popularity of specific displays using heat maps and enable employees to better position merchandise within the store. This technology also helps arena retail operations make more informed decisions about staffing and inventory as the analytics identifies patterns in customer store traffic and purchasing behavior.