Pininfarina jumps to the NFTs

  • Pininfarina has announced that it is selling five non-fungible tokens, or NFTs, related to the 1970 Modulo Concept.
  • Auction house RM Sotheby’s is taking over the deal at an event later this month.
  • Could there be a worse week than this one to announce, the way the metaverse is headed? Well, we can’t be sure.

    The late Norm MacDonald had a routine around giving lottery tickets as gifts. Something like, “That’s what I got: Nothing!” Speaking of which, let’s talk about NFTs! Can we assume you are on NFTs? If not, here’s the idea: You own a digital file and everything belongs to you—a photo, a video, or whatever. For a while there, the NFTs were going strong, with Bored Ape Yacht Club (photos of human cheerful monkeys) leading the way. But somehow, public sentiment seems to be shifting, and perhaps now some people are reconsidering the idea that a monkey’s JPG, or something, should be more than a house’s worth.

    So, just in time for the NFT market bloodbath, Pininfarina has announced a new NFT range dedicated to its 1970 Modulo concept car, with the five NFTs auctioned by RM Sotheby’s later this month. For now, Pininfarina may wish the last sentence had passed the stress time and read “last month,” before Tether untethered and Luna crashed and Coinbase stock plummeted 75 percent. Well, let’s talk about cars. somewhat.


    What exactly is a Pininfarina auction? Well, not Modulo, or of course. But Pininfarina has original design drawings for Modulo – which aren’t auctioned either. What they sell is a type of digital diorama of Modulo set in each of the five decades since its unveiling, with a soundtrack created by Sasha Sirota. Perhaps feeling that this project needs a bit of an IRL hook, the bid winners also take in two copies of the design drawings, each one signed by Pininfarina’s president, Paolo Pininfarina. Oh, and you’ll get a private tour of the Pininfarina Museum and hang out with the design team. Coming back to the virtual side of things, this prize package also includes unique digital replicas of Pininfarina Modulo that will give you serious credibility to the fictional car collector in the Metaverse. what is your offer? The contestant who bids for the closest value of Ethereum without exceeding it wins the bid!

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    In her quest to separate the greedy and stingy rich from their money, we wish Pininfarina all the best. But the esteemed design house may overestimate the overlap between people who own NFT wallets and know who Sasha Sirota is, and people who care that Pininfarina is responsible for Both Cadillac Alante and Daewoo Lacetti. To us, Lamborghini looks more like the kind of company that would go with the NFT audience, a brand that would pump out some NFTs while the market was still swaying. Oh, wait: They did, for a total of over $600,000. Lamborghini even created a secondary market page on its NFT website, so that the original owners could resell it. So far, it has no listings.

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