Pininfarina unveils design for luxury apartment building in Merida

Those who watched the 1954 Audrey Hepburn romantic comedy Sabrina He may have seen the Pininfarina logo flash across the corner of the screen as David Larrabee, a gentle and wealthy womanizer (played by William Holden in Hollywood in the 1950s) lashes out at the breaks of his 1954 Nash Healey (Pininfarina designed the bodywork) when Sabrina Fairchild notes ( played by Audrey Hepburn) for the first time.

Well, Pininfarina designs much more than just glamorous Hollywood cars – the award-winning architecture division of the global firm will design a high-rise apartment complex in the lively Mexican city of Mérida. The city is the capital of Yucatan, a peninsula in southeastern Mexico, famous for being the home of Chichen Itza and other Mayan ruins. This will be the first branded residential tower of an Italian design firm in Mexico; It is also working on the construction of luxury condominiums in Guatemala and designed the air traffic control tower at Istanbul’s new airport.

The Light Towers is located just north of downtown, within walking distance of shopping malls, cinemas, and restaurants. The complex mainly consists of two distinct towers, one with a height of 15 floors and the other 17 floors. The towers are attached to a five-story “permeable” plinth that will provide pedestrian access through the building’s atrium from the street.

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This latest residential project follows the new West Coast-designed US Consulate Building designed by Miller Hull Partnership, which began in December 2020; The glass-and-limestone-clad government building, located near the Towers of Light, is expected to be completed in 2023.

Each of the two towers comprises 122 residential units, with two and three bedroom apartments and four to five bedroom penthouses. The terraces wrap around the towers on each floor. Each unit also comes with a fair amount of greenery; Vast areas of tropical shrubs line the terraces, stretching over the edge. Between 25 percent and 75 percent of the square feet of each unit is allocated to green space.

Inside, the colors and patterns are drawn from the “local environment” with “hues reminiscent of cultural traditions.” Building materials, including concrete and plaster, will be supplied locally – boosting the local economy and reducing the environmental consequences of construction.

Swimming pool with parasols and deck chairs
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The second floor deck between the two towers offers a plethora of amenities that facilitate the community, including space for gathering and co-working, and a swimming pool. Other facilities include more than 3,000 square feet dedicated to physical health. Residents can relax at the spa, work out in the gym, and visit the children’s play area. Upstairs, residents can book party rooms and a cinema for social gatherings. To provide a space for residents to socialize, the architects also designed a communal kitchen and two bars – one for cocktails and one for fresh juices and tea.

Announcing the project, the company said in a press release announcing the project, that Pininfarina hopes the residential tower design will “set a new standard for urban living and serve as a catalyst for real estate development in the area.” Pininfarina will partner with Branson Developments, a Mexican company that oversees construction of real estate development projects in the southeastern region of the country. The project will start in July and construction will start in August.

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“As we arrive in Mérida at a pivotal moment in its growth, we look forward to leading the way with an example of how an interdisciplinary design approach can create a thoughtful balance between urban density and sprawl as the city continues to evolve,” said Samuel Surdi, Principal Architect at Pininfarina.

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