An attendee at the Las Vegas Summer Market poses for a selfie at the 2022 Market.
The Las Vegas Marketplace’s summer edition concluded last week with an 8 percent overall gain in year-over-year attendance, continuing “an upward recovery trajectory with growth in retail and designer attendance, brand offerings and programming as it returned to its traditional timing,” according to a statement.
“Las Vegas Market’s offering of experiences that buyers love – a unique, must-have product, ability to connect with industry leaders and unparalleled programming – has drawn shop and studio attendees to the market,” said Bob Maric, International Market Centers (IMC). ) Executive Director. “A large number of new buyers and returnees from the pandemic gap have joined the loyalists of the market to capitalize on the strength of the Las Vegas market as they plot a successful conclusion to 2022.”
Attendance growth in the market, which runs from July 24 to 28, has been driven by 35 percent of attendees who were new to the Las Vegas market and 9 percent who have returned to their first market since before the pandemic. In total, attendees came from 48 states, three US territories, and 49 countries. The largest domestic market gains were in the Northeast and West regions, and international attendance nearly doubled over the past summer, approaching pre-pandemic levels.
Buyers and new brands come together
Over 200 new, expanded, or relocated brands across thousands of resources in over 800 permanent in-market showrooms and 350 temporary exhibits have tapped into the Las Vegas marketplace to make connections with new customers.
The expansion of temporary exhibits—the largest presentation since moving to the show at the World Market Center in Las Vegas in the winter of 2021—created new opportunities for buyers and brands. Of note is the RISE booth, introduced by IMC’s JuniperMarket, which brought dozens of new women-owned brands to Las Vegas offering a myriad of lifestyle products for sale simultaneously in the physical market and on the digital platform.
“We went to the temporary fairs first, plan to spend about half an hour there, and instead have been there for four hours and written orders for seven new lines that we’re very excited about,” retailer Harlan Munneke of The Mole Hole in Solvang commented. , California.
In gatherings and market experiences
Outside of writing orders and buying, the Las Vegas 2022 marketplace was filled with events, education, gatherings, and celebrations.
Education was a magnet for the market with a strong presence of nearly 40 seminars, presentations and tour given over the four days of the market. They’ve also gathered at the Official Kickoff Party and After Party as well as happy hours throughout Market Week. Share market snapshots of Instagrammable moments in all three buildings and popular products from the Market Snapshot Show.
The Las Vegas Market also provided a platform for group buying and associations to gather again. Programs and resources available to all market attendees included a display of GC Buying Group Sip & Shop products and the Fair Trade Association. Other programs included the Executive Leadership Summit, the Independent College Library Association’s orientation tour of West Coast major buyers, Pacific Furniture Dealers and Board Members meetings, the Power Plus digital product buying tour, and the Zoo Aquarium & Garden Buyers Group’s national board meeting. Major educational opportunities in the field of furniture included Summit Furniture Group Furniture Marketing for one day and three days of education provided by the Home Furniture Association.
The growth of the design trade
The West Coast design community came out to the Las Vegas market, achieving a 20 percent increase in attendance during the summer of 2021. The designers, according to IMC, were motivated by the opportunity to see trends, new products, and programming, which included the American Society of Interior Designers (ASID) celebrations Central California/Nevada Class of 2022 with ANDYZ Awards, Las Vegas Market FIRST LOOK Education and Curves Direction Education, Science in Design Summit, showroom tours and 14 other CEU-qualifying learning sessions. Designers also had the opportunity to connect with their peers on programming provided by ASID and the Real Estate Staging Association.
Attending seminars was my favorite part [of Las Vegas Market,” said first-time designer attendee Jessica Mireles of Jessica Mireles Designs in Las Vegas. “There is always so much to learn, and it was so inspiring to hear from enthusiastic professionals with incredible experience. As much as we shop online, there is nothing like touching the materials and seeing the colors in person… I’m excited to use what I’ve learned in what I’ll be creating this year.”
The next Las Vegas Market runs January 29 to February 2, 2023 at World Market Center Las Vegas. More information about the upcoming market and more is available online.
See Also From GDA