Between her brand’s impressive running schedule, philanthropic efforts, and a multi-country book tour, shark tank Their duties, and caring for a new mixed family of eight, we wonder when the Austin-based businessman will have time to breathe.
Apparently, queso and margaritas and finding joy in the little things keep the entrepreneur going. Scott also credits her marriage to Thomas Evans (her wedding ring is the only piece of jewelry she never took off) and the relationship with her family, including three sons – Cady, Beck, and Gray – as the foundation of her success.
And while her jewelry has been a must-have accessory for more than two decades, her first venture into the literary world was full of vulnerability and determination.
After starting her Houston book tour earlier this week, Scott will be at the company’s South Congress headquarters in Austin on Saturday, September 17, from 11 a.m. to 1 p.m. Event tickets are still available on Eventbrite, and each ticket includes a copy of the book, a meet-and-greet with Kendra, an exclusive carry bag, and more.
Before the Austin event, Scott sat down with CultureMap in Houston for an exclusive about her next class.
Culture Map: How long did it take to write? Born to shine?
Kendra Scott: It took just over two years from when I decided to write the book, but I’ve really been writing this book for years. I never realized that my diary would one day turn into a book. It’s been a long process, but after 20 years in the business of our company – it was honestly the perfect time to write this book.
SM: How did you juggle writing, running a business, and being a working mother?
KS: You know, it’s always a challenge. If someone tells you it’s easy, and they figure it out, I think they’re lying. I wrote this during the pandemic, so I was at home working with my next-of-kin’s support system. All of our meetings were virtual, so it gave me time to think.
I had just resigned as CEO and could only focus on being the president, designer, and founder. I was able to focus more on our philanthropic efforts, like our school at the University of Texas (Women’s Leadership Institute for Entrepreneurship), and focus on writing this book. It’s something I’ve always wanted to do.
SMI: How well are you a character in the book?
KS: I get very weak in the book and feel that there is strength in weakness. I hope that being vulnerable allows other women or people to share their failures, successes, and ups and downs and be real.
I also hope that the stories of my childhood, marriage, divorce, starting a business, failing in a business – all of these things are part of what makes me who I am. I talk in the book about the power of gems. All gemstones have veins which are considered flaws, but in fact this is what makes them beautiful.
CM: Was there anything you wrote but then changed your mind?
KS: I took out the entire first chapter, and I’m not going to put it there. The publisher, who is also my editor, told me that the chapter was great and that she thought it should be the first.
It made me realize I had to be honest because the book starts out in a tough place but then takes readers on an incredible journey.
CM: Can fans look forward to more books in the future?
KS: You know, I thought about this. Now that this book has been published in the world, I don’t think it will be the last. It’s a different way to get creative, and I think I have other stories to tell.
I would love to write a children’s book one day. He was my eldest son when I started this company. Now, he is 20 years old, so it has grown along with the business. Now I have a nine-year-old, and I’ve always read to him. I really hope that children’s books are in my future.
KS: Why did you decide to start your writing tour in Houston?
CM: Houston is part of me. This is where Texas became. I moved here from Wisconsin when I was 16 and graduated from Klein High School. Moving on at 16 and as a young boy could be tough, but I was snuggled into Klein – the community was very welcoming.
Houston made me the woman I am today. It made me realize that there is more to the world than the small town in Wisconsin where I grew up. Houston is a vibrant city full of culture and diversity – I felt it was really important to start here because this was my first start in Texas.
CM: You come back to shark tank Season 14. How was the experience this time?
KS: I definitely love being in shark tank. I’m traveling to Los Angeles for the premiere with all the other guest sharks on September 23rd, which is exciting because there hasn’t been a live show before.
Nothing inspires me more than other entrepreneurs. There are long days in the set mode, but it passes quickly because it pushes me to meet other entrepreneurs. Many of these people had ideas before the pandemic, and a pause during the pandemic gave them the opportunity to put their ideas into action. I witness a little bit of that in the tank – it’s so much fun.
CM: You have a lot going on, but is there anything else fans can look forward to before the end of the year?
KS: We just released engagement rings and a whole bunch of very sexy wedding dresses. We’re expanding into other fine jewelry categories, including diamonds and gold, and adding more customization options than ever before.
Scott Brothers, the line I built with my kids during the pandemic, is also expanding. It’s so much fun that our male customers who were here to buy for the women in their lives can now buy something for themselves. We’ve also expanded into the watch business, so there’s a lot going on.
If you think about it, it took Ralph Lauren 25 years to expand into other categories. Our company has been around for 20 years, so I really like that Kendra Scott’s next phase is so much fun and exciting. From a charitable standpoint, we have given more than $50 million since 2010 to women and children’s charities. We are, in many ways, a charitable organization within a brand. This is how we measure success, so I can’t wait to announce our philanthropic efforts in the coming years.
We have a strong foundation and know what we stand for and stand for – I feel the best is yet to come.
Kendra Scott’s first diary drops on September 20.
Courtesy of Kendra Scott
Kendra Scott’s first diary drops on September 20.