The world’s largest hotel company has moved to private home rentals

lifestyle

Launched in May, Homes & Villas by Marriott International offers luxury homes (villas and castles) all over the world, including in Maine.

Ocean’s Edge Cottage in Boothbay, Maine. Marriott International

At the beginning of May, Homes & Villas by Marriott International was launched, marking the world’s largest hoteliers official move into the home rental market.

With a portfolio of more than 2,000 select homes, villas and castles located in more than 100 destinations across the US, Europe, the Caribbean and Latin America, this is a major expansion of Marriott’s already massive empire, which includes Sheraton, Ritz-Carlton and Westin among its brands. thirty.

“It’s a good start,” said Stephanie Lenarts, global commercial director for Marriott International. “The range of properties is amazing: from private beach villas to castles to urban lofts. It is important to note that these include 40 new markets where Marriott hotels do not. They have expanded as we offer accommodation.”

Broughton Hall in Yorkshire, England.

Marriott works with established property management companies in all locations. In the United States, Turnkey Vacation Rentals oversees real estate in 12 states, with a large focus in Florida. In New England, the only real estate to date is in Maine.

“Main is a great place to start; “He was at the top of our list,” Lennarts said. “We would be interested in looking at properties in Martha’s Vineyard, Nantucket, and other areas of New England. The focus is on properties that meet our requirements.”

These requirements are first-class design and furnishings, 24 hour support and check-in, Wi-Fi, baby amenities, if it is necessary.

Phippsburg, Maine.

Prices range like real estate, from the two-bedroom Sea Glass Cottage in Bar Harbor (four-bedroom; from $157 per night), to the six-bedroom Ocean’s Edge Cottage on Pratt Island, 10 minutes from Boothbay Harbor (six-bedroom). sleeps 14; from $873 per night). Taxes and cleaning fees can add up to $500 to the total cost.

Lennarts said the move was affected by market changes, including the success of the rental/home-sharing service Airbnb launched in 2008, and more upscale businesses such as One Fine Stay, a luxury vacation rental service founded in 2009 and acquired by Accor Hotels in 2016.

“For several years, the explosion in home rents and equity has shown a clear trend that we have been watching closely,” Lennarts said. “Our company is always making sure that we are on top of trends.”

East Boothbay, Maine.

What distinguishes the home and villa offerings, Lennarts said, is the “consistency in delivering an unparalleled experience.”

“Others can be awesome or horrible; we offer consistency in our products,” she said. “We have very strict standards. Property managers and our team have visited several locations. The correct term is ‘highly coordinated’.

Although the plan is to increase the number of properties around the world, this will not include budget stays.

“We are interested in growth in the luxury market and deliberate expansion, but only in the luxury market,” Lenartz said.

Rutherford Island in south Bristol, Maine.

Before launching Homes & Villas by Marriott International, Marriott experimented with a pilot program, Tribute Portfolio Homes, which ran last year in four European cities. Test results revealed that reservations were mostly made by leisure travelers for long stays, and a high proportion of these travelers were part In the Marriott Bonvoy loyalty program.

“We tested and learned,” Lennarts said. “Of the guests who booked accommodation in the pilot, 87% were Marriott Bonvoy members. Members can earn and redeem points, just like at a Marriott.

She continued, “So you’re probably a road warrior staying at the Sheratons, the Courtyard by Marriott, and all of our hotels across the country. You can redeem your points for a family vacation at a villa in Tuscany.”

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