This bestselling Pierre Fry style is getting an update

Few fabrics and wallpapers rival the chameleon-like influence of Pierre Frey’s beloved Toile de Nantes, an ikat style that has become a staple in interiors envisioned by top designers such as Mark de Sykes, Markham Roberts and the late great Mario Buatta, her 2013 study features a Toile de Nantes canopy bed with cover. Since its debut in 1991, the pattern has been available in Bleu Ancien (wallpaper and fabric) and Rose Ancien (wallpaper only), but the launch of six new colors this month will make the bestseller even more diverse.

“Toile de Nantes offers the right balance in terms of design, shape and color,” Pierre Frey, grandson of the founder and director of communications at the textile house, told AD PRO. “Today there are a lot of customers who want a classic touch in their modern homes, and this is the perfect choice.”

Announced this month at Paris Design Week as part of the debut of Pierre Frey’s fall collection (arriving late September), the latest additions – Océan, Sanguine, Herbe, Absinthe, Céladon and Cannelle – have been carefully chosen to complement other popular Pierre Frey styles. And for those who enjoy sheathing the interior with pattern, there’s good news: Every color road will be available in fabric and wallpaper.

Like many of Pierre Frey’s designs, the Toile de Nantes honors the heritage of French textile. Dating from the second half of the eighteenth century, it was inspired by the ikat style (realized through a twisted-print technique) often shown against a toile de Jouy draped over an ornate four-poster bed. This style rose in popularity again in the 1970s, when Estee Lauder chose it for the bedroom of her East Hamptons home, currently owned by her granddaughter Erin Lauder.

Pierre Fry’s Toile de Nantes pattern in the original Bleu Ancien color route adorns the primary bedroom in this Aerin Lauder East Hamptons home.

Sykes says the famous bedroom – which features walls, furniture and windows all laminated in the Toile de Nantes – is “one of the [his] Favorite Rooms of All Time.” To this day, it still inspires: “Using one cloth over everything is one of our favorite ways to set a canvas we love. “It’s easy to implement without looking the same, and somehow it always works,” says the designer. He incorporated the resplendently colorful Bleu Ancien Road into the library of his Hollywood Hills home. “There is no other fabric I can think of that draws my personal heart strings more!”

Toile de Nantes remained successful throughout the ’90s, Pierre Frey shares, but interest declined in its infancy as design trends drifted to the bottom. Over the past decade, Fry says, American agents have increasingly “begged” for his return. “We now know that ‘classic with a touch’ is really popular and elegant,” he adds, also stressing the style’s resurgence in France, the UK and Italy.

The guide is on the pages: In adIn the June 2022 issue, the pattern appeared in the master bedroom of photographer Claiborne Swanson Frank Greenwich’s, Connecticut, home. says Asia Baker-Stokes, home designer.

Now available in a full range of looks, the Toile de Nantes is primed and ready to solidify the icon’s position in a new wave of “classic with a twist” interiors.

%d bloggers like this: