Long before Airbnb disrupted the travel space, there was a class of discerning travelers who were familiar with luxury villa rentals and regularly booked them as their preferred accommodation, especially when visiting Europe or the Caribbean. Here’s why…
What is traveling in a luxury villa?
Premium villa rentals offer travelers an impressive array of benefits, including luxury, privacy, exclusive sanctuary, intimate setting, stunning views, world-class amenities, private staff and concierge services, all in an aesthetically pleasing home-away-from-home where they can live like a local. The villas serve as a perfect starting point for creating lasting holiday memories with friends or family.
Villa properties vary widely and can range from luxurious one-bedroom penthouses to sprawling 42-bedroom properties. Located in top destinations around the world, from the Caribbean and Mexico, to Hawaii, to France, Italy, Spain, Greece and beyond. Imagine a charming Tuscan farmhouse, an elegant Parisian apartment, a whitewashed Grecian retreat, a private retreat in Turks and Caicos, a charming penthouse in New York City, or a mountain retreat in Colorado.
The features and amenities of luxury villas often match or exceed those offered by the best resorts, with private pools, gyms, spas, children’s spaces, and outdoor dining all part of the villa experience. They often include private cooks, maids, maids, gardeners, and a personal doorman.
Villa rentals can be the perfect choice for many types of specialty trips, including romantic escapes, family reunions, golf retreats, destination weddings, or corporate retreats.
“I usually sell it as the best private experience in a luxury setting in an even more luxurious destination, with butlers, chefs, and a personal concierge,” said Mark Gerling, owner of Gerling Travel.
Why do advisors recommend villas?
The number one selling point is privacy… and teamwork.
“When working with friends and families, I recommend villas as a way to create great memories together. Having private areas where they can spend time together is just one reason to stay in a villa,” explains Lena Brown, luxury travel advisor at Largay Travel.
“If all family members are staying in separate hotel rooms, there is no shared private area to spend time in. Lobby and pool bars with other hotel guests are highly undesirable. With a villa, you can be together, just your group.”
Many families enjoy lounging around the pool in their villa, playing games together, and eating together as a family around the dinner table. The best memories are the meals and laughs you share around the dining room table. There are significant cost savings when you can supply your own bottles of wine and meals. “Holidays are meant to be fun and relaxing. Many villas offer private chefs to prepare meals for families. Eating out can be a chore when you’re on vacation with a group. Eating in your villa is fun and enjoyable.”
Price is another big reason why travel advisors recommend villas to their clients. Linda Kepak, Independent Travel Consultant, FROSCH, said: “Travelers love to book a villa, as it can be more economical if they are a large family, or a few couples traveling together.
It might be surprising to hear this, as many people think that villa rents are very expensive. This is not necessarily the case, and in fact many villas are priced lower than hotels of similar quality. For example, three rooms in an upscale hotel might cost $690 per night per room, while a 3-bedroom deluxe villa with the same amenities and services might cost $990 per night. This represents a savings of $1,080 per night. When you consider all the benefits and amenities of a private villa, you can prove that villas offer great value.
Another motivation for booking villas in today’s post-COVID world, Gerling said: “It’s a new era since the pandemic, so villas have been hot and we’ve suggested to our clients that little is more than the fact that an intimate villa versus a larger albeit luxury hotel might be more appropriate.” And less dangerous to be around other people.”
How can consultants sell more holiday villas?
The best advice for taking advantage of the lucrative villa rentals sector comes from travel advisors who are already selling luxury villa vacations successfully.
Brown offered these tips: “Explain to clients the difference between several hotel rooms and the cost of a villa. Mention the advantages of a villa and how they override a hotel stay. Families with young children reap the benefits of a villa stay. Their children are free to roam and play. Most children do not want to sit at a table In a restaurant for a long time. In the villa, when they finish eating, they can go play and adults can enjoy their meal at leisure.”
She also notes, “Italy also offers beautiful villas. Hotel rooms in Europe can be quite small, so owning a villa gives you more space, and they’re located in nice neighborhoods away from the hustle and bustle of city streets. They’re more relaxed, and they give you the feeling of being a local rather than From a tourist. Many clients are looking forward to immersing themselves in the local culture. Staying in a villa is just a way to fulfill that desire.”
“To be successful in closing a villa reservation, you have to really listen to what the customer wants, not to focus on the cost of the villa – but to find the exact price that will really impress the customer – and one that includes everything they ask for,” Kipak advised.
“My best advice is to find out a few prime villas that previous clients like and love, and sell them,” Girling said. “Selling villas is profitable, reliable, and provides a high-quality experience that our clients really love.”
From the sponsor:
Distinctive villas is an award winning, full service villa experience company and has been an industry leader for over 30 years. Its portfolio includes nearly 3,000 villas, from 1-bedroom apartments to 24-bedroom apartments, and each villa is screened and inspected to meet exacting standards. Travelers can experience the difference of premium villas in more than 52 destinations around the world, including the United States, the Caribbean, Mexico, Central America, Europe, and beyond. The private villa experience features stunning accommodations, special amenities like infinity pools and fitness rooms, and exemplary service that rivals any luxury hotel. Many villas offer dedicated staff to exceed guests’ expectations. The team of experts at Villas of Distinction makes vacation planning easy by working in coordination with travel advisors; Villa specialists hand-select dream villa options and our concierge team organizes excursions and luxury services for a one-of-a-kind holiday. Villas of Distinction is committed to creating lasting memories for guests at the world’s best villas and has been named “Best Villa Rental Company” by travel advisors at the annual Travvy Awards since 2015.