Why Security Dealers (and Homeowners) Should Combine Video Doorbells with Smart Locks

Video doorbells are a popular product, and for good reason. One reason is that they allow homeowners to use their smartphones or tablets to see the people or packages at the door, even if the homeowner is not close to home.

This is a personal example. I was recently away on a 10 day cruise, and received three packages on three separate occasions. Using my smartphone and video doorbell, I was able to see both of these packages after they were delivered. Of course I would have preferred to have the packages brought home. Fortunately, I can make it happen, even from the middle of the ocean.

Here’s how: I not only have a video doorbell but also a smart lock, and these devices are connected to each other as well as to my alarm system. I also have a suitable neighbor. With those two devices in place, and my neighbor on the plane, I texted my neighbor who went to my house. When I saw him arrive, I unplugged the alarm and opened the front door. Parcels are being placed inside my house; After he got out and closed the door behind him, I was able to lock the door and reset the alarm system. I watched the entire transaction on my smartphone via my video doorbell.

Having the video doorbell was great. But if I also didn’t have a smart lock I would have been able to see the packets but wouldn’t be able to do anything about getting home and bringing the packets inside. In fact, I might instead be able to watch from a distance as the balcony pirates took the parcels.

After this experience, I fully appreciate the benefits of having a video doorbell and smart lock. I’m pretty sure I’m not the only one who can learn to appreciate these benefits.

Here are five big reasons why security dealers sell video doorbells and smart locks separately The benefits of selling it should be considered togetherhe is.

1. Consumers love them both.

The video doorbell market is large and is expected to become much larger. According to a study conducted by Emergen Research in 2021, the video doorbell market, totaling $1.59 billion in 2020, is expected to experience a compound annual growth rate (CAGR) of 17.3% and reach a market size of $5.74 billion by 2028. Factors associated with this According to the study, the growth includes increased security and safety concerns, as well as increased demand for smart homes.

Likewise, the expected growth of the smart lock market is equally impressive. A study conducted by Grand View Research in 2021 covering the same time period predicts that the smart lock market will expand at a CAGR of 21.4% through 2028 with the market size growing from $1.64 billion in 2021 to $5.28 billion in 2028. The study points to rising consumer awareness and heavy reliance on mobile applications as two major factors driving this growth.

The point is that consumer demand for each of these connected security devices is large and growing. Selling one device without at least mentioning the other is a missed opportunity.

2. Aside from great. Even better together.

There are tremendous benefits for homeowners to have a video doorbell. First, it’s a great security tool. Even without transmitting any video, it can act as a visual deterrent to criminals. And when it is used, it provides benefits such as: allowing you to see family members, guests and contractors as they arrive; Allowing you to screen all visitors before letting them in; Providing video footage in case of break-in; And as explained in the introduction, it allows you to check to see if and when parcels are arriving. There are many other benefits, including the potential to increase the overall value of the home.

But, as mentioned earlier, a video doorbell can provide added security and convenience to your customers when paired with a connected smart lock. As I’ve seen myself, a dynamic video doorbell and smart dual-lock lets homeowners not only know when packages or people have arrived, but also allow them to take action using a web-enabled device to open the door from anywhere, and let a neighbor bring the packages inside.

With the smart lock, homeowners can also assign a time-sensitive user code to any invited guests they may need and delete it when they see fit. That way, they don’t distribute copies of the keys to friends, relatives, caregivers and contractors – keys that could be lost or stolen. Using the smart lock and video doorbell set, homeowners can assign a code to someone like a plumber and see them arrive on time to enter the home. They can also know when to leave and check back to make sure the door is locked behind them.

Of course, when you pair these two devices, you also offer the video doorbell buyer a host of other smart lock benefits. This includes everything from providing homeowners with an audit trail for everyone who has come into their home, to being able to use a bedside smartphone to make sure the home is securely and properly locked overnight.

3. Communication with more security sales.

A smart lock is more than just a great video doorbell partner. It can also act as a gateway to more sales of connected devices because it can offer many of the same capabilities to a hub and even act as an extension of that hub. Working in conjunction with the hub and a wireless protocol such as Z-Wave, connected smart lock solutions can wirelessly connect and control the network of devices comprising the home automation system.

With this ability to control other devices, smart locks can be an essential part of an “intelligent security system” – a group of connected devices that specifically address home monitoring and security. According to several studies on home automation purchases, security and convenience are the main reasons why consumers of every generation and population purchase connected devices. A survey of American broadband households that also own smart devices, conducted by Parks Associates, showed that nearly 38% of those surveyed cited security as the primary driver of purchase, second only to convenience.

The connected devices that make up an intelligent security ecosystem can include any combination of smart locks, smart doorbells, indoor/outdoor cameras, door/window and motion sensors, alarm systems, control centers, and more. These home automation products not only improve the lives of homeowners but also protect them and keep their homes and families safe. A sale that begins with any of these devices, including a smart lock, can naturally lead to the sale of many other connected security products.

4. Communicate with more home automation sales.

A connected smart lock that works with a hub and wireless protocol can provide the added benefit of being able to connect everyone Connected devices in the home. This can include everything from smart thermostats to motorized awnings to entertainment systems and everything in between.

In addition, such connected smart locks can provide device control for the most visited place in the house – the front door. With smart locks that act as an auxiliary hub, homeowners can also set up custom smart home scenarios that will take effect when entering the home. For example, users can program the lock so that every time they open the door, hallway lights come on, shades roll, and thermostats adjust to the ideal, desired temperature. In this way, smart locks can provide your customers with the perfect ‘welcome home’.

5. Making a package.

I’ve written before about bundling as an effective marketing strategy, particularly when a company has complementary products that they can sell as a single unit. And you really won’t find more complementary products for sale than video doorbell and smart lock. When these two products are sold together as an aggregate unit, merchants will sell more products than they would otherwise sell. Merchants may also consider the option of a discounted value package, which would allow customers to save money by purchasing both items at less than the combined individual prices.

Video doorbell and smart lock are natural candidates for product grouping, for the following reasons:

  • They have a common mission to enhance the homeowner’s safety and peace of mind;
  • They can be connected together through a wireless protocol, communicating with each other and giving the user maximum control;
  • They complement each other in functions, thus greatly increasing the overall overall performance of the intelligent security system;
  • When assembled, it adds value to the integration unit by maximizing on-site installer time and reducing future truck rolls to add one additional device to the system; And
  • It can also be packaged and combined with a voice assistant such as Amazon Alexa, Google Assistant or Siri/Apple HomeKit, bringing even more convenience and value to the security package.

chance knocks

To grow your security and/or home automation business, merchants should really take advantage of every opportunity when it comes to roads – or the bell ringing. The opportunity to sell smart locks along with video doorbells is an opportunity to sell two products that are increasingly popular at the same time. It is also an opportunity to provide your customers with many advantages that all add more convenience and security to them, and a greater chance of repeat business and recommended to you. If you don’t sell smart locks along with video doorbells, you may be leaving money on the table. or forward slope.

Nick English is the Director of National Sales at Kwikset.

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